Chinese Consumer Brands Go Global: Penetrating from Southeast Asian Streets to the Core of Western Metropolises

News

time：2026-01-19

authorFast Trade Cloud

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I. Overseas Market News

In 2025, Chinese retail brands are going global across multiple sectors. Their destinations are expanding from Southeast Asian markets to core business districts in Europe and the US, emerging blue oceans in South America, and high-potential regions in the Middle East, forming a comprehensive global coverage pattern.

Bawang Tea House (Bawang Chaji) launched its first North American store in Los Angeles.Mixue (Honey Snow Ice City) continues to advance store openings in the US, Brazil, Mexico, and other countries.

Yuanji Wanton fully opened franchise opportunities in Singapore.Meituan landed in the Middle East, launching its first instant retail venture overseas.

Chinese retail brands are evolving from relying on price advantages to gaining value recognition, and from single-point testing to ecological layout. In the process of globalization, they have completed a role transformation from followers to leaders. (36Kr Global)

II. Global Trade Regulations

1.US Tariff Hike on Semiconductors: The US announced that starting January 15th, a 25% ad valorem import tariff will be imposed on certain imported semiconductors, semiconductor manufacturing equipment, and derivatives. This covers NVIDIA H200 AI processors, AMD MI325X, and similar semiconductor products. (Information Service Department)

2.US Section 232 Tariff Extension: The US International Trade Administration (ITA) has announced that the first filing window for applications to include more imported automotive parts in the scope of Section 232 tariffs will open on January 1, 2026, and remain open until January 14, 2026. (Zhejiang Council for the Promotion of International Trade)

3.China-Canada Bilateral Trade: Canada has reduced tariffs on Chinese electric vehicles (EVs) from 100% to 6.1%. Conversely, starting March 1, 2026, China will reduce tariffs on Canadian rapeseed to approximately 15%. (Trade Night Flight)

III. Foreign Trade News

1.US Funding Bill & Export Controls: The US Appropriations Act increases the budget for the Bureau of Industry and Security (BIS), signaling a tightening of export controls against China. It mandates a review of all export licenses issued to Huawei and SMIC (Semiconductor Manufacturing International Corporation) to assess whether some should be revoked. (Jiangsu Council for the Promotion of International Trade)

2.Indonesia Safeguard Measures on Cotton Fabrics: Indonesia has decided to impose safeguard measures on imported cotton fabrics for a period of three years starting January 10, 2026. Products from Macao, China, and Taiwan, China are not subject to these measures. (Trade Law Tong)

3.Canada Anti-Dumping & Anti-Subsidy Ruling: Canada has made affirmative final determinations regarding anti-dumping and countervailing duties on cast iron soil pipes originating from or imported from China. The HS codes involved are 7303.00.00.10 and 7303.00.00.90. (China Trade Remedy Information Network)

China's Pharma and Medtech Embark on a New Era of Systematic Globalization

Chinese Smart Cleaning Appliance Brands Go Global, Breaking into High-End Markets in Europe and the US

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