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Chinese Smart Cleaning Appliance Brands Go Global, Breaking into High-End Markets in Europe and the US
time:2026-01-12
authorFast Trade Cloud
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I. Overseas Market News


Chinese Smart Cleaning Appliance Brands Go Global, Breaking into High-End Markets in Europe and the US
Represented by MOVA: Building a global high-end brand for AI-powered smart living.

MOVA bypassed the crowded "Red Ocean" of the mid-to-low-end market to directly enter the high-end markets in Europe and the US. In just two years, MOVA products have entered over 1.4 million households globally, covering more than 60 countries and regions.

During the 2025 shopping festival season, MOVA's robotic vacuum category achieved a GMV (Gross Merchandise Volume) exceeding 200 million RMB in the Southwest European market and set an annual sales record of 39,000 units. Its high-end flagship products also successfully secured top positions on the US Best Seller charts.( 36Kr Global)


II. Global Trade Regulations


1.Effective April 1, 2026, the export VAT refund for products such as photovoltaics will be cancelled. Concurrently, the export tax rebate rate for battery products will be phased down until its eventual cancellation.(Cailian Press)


2.The US has announced a suspension of tariff escalations, postponing the planned increase in tariffs on imported upholstered furniture, kitchen cabinets, bathroom vanities, and other products. The new rates will take effect starting January 1, 2027.(Zhejiang Council for the Promotion of International Trade - CCPIT Zhejiang)


3.Cambodia has significantly lowered import tariffs, unifying the rates from the previous 15% or 7% to 0%. This applies to computers and related peripherals, laboratory-specific instruments, accessories, and related testing equipment.( Information Service Department)



III. Foreign Trade News


1.The Trump administration has forced "China-affiliated companies" to divest US chip assets, demanding the revocation of a transaction worth $2.92 million involving the acquisition of US chipmaker EMCORE by Chinese-funded enterprise HieFo.(Jiangsu Council for the Promotion of International Trade - CCPIT Jiangsu)


2.South Korea has extended the period for provisional anti-dumping duties on Chinese single-mode optical fibers. The case involves products under Korean HS Code 9001.10.0000, but excludes low-loss optical fiber bundles, optical cables, and single-mode optical fibers of the G.652.D specification primarily used in optical equipment.(Mofcom Legal Services)


3.Cambodia has significantly lowered import tariffs, unifying the rates from the previous 15% or 7% to 0%. This applies to computers and related peripherals, laboratory-specific instruments, accessories, and related testing equipment.( Information Service Department)


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