The overseas expansion of China's fast-fashion women's clothing: A contest over culture, design and identity
time：2025-11-03
authorFast Trade Cloud
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I. Overseas Market News
The overseas expansion of Chinese women's clothing is not just a competition in terms of price, but a contest involving culture, design and identity.
Shein, with its small-order and quick-return model, has made inroads into the European and American markets, achieving global sales of 38 billion US dollars in 2024; Urbanic focuses on India, Brazil and Mexico, becoming the top-ranked DTC fast-fashion brand in India; Cider, serving Gen Z young women, has a presence in over 100 countries worldwide with a repurchase rate exceeding 40%.
The new trend of women's clothing brands going global involves understanding algorithms, social media and users' aesthetics, reshaping the image of "Made in China". (36Kr Global)
II. Global Trade Regulations
1.During the China-US economic and trade consultations in Kuala Lumpur, the US adjusted tariffs, canceling the additional 10% "fentanyl tariff" imposed on China, and continuing to suspend the additional 24% reciprocal tariff on Chinese goods for a one-year period. (Ministry of Commerce of China)
2.US-Cambodia Reciprocal Trade Agreement: The US maintains a 19% reciprocal tariff on goods originating from Cambodia and grants tariff exemptions for some products; Cambodia cancels 100% of tariffs on US industrial products, food and agricultural products. (Zhejiang Council for the Promotion of International Trade)
3.US-Thailand Reciprocal Trade Agreement: The US maintains a 19% reciprocal tariff on goods originating from Thailand; Thailand will eliminate tariffs on approximately 99% of goods, covering the full range of US industrial products, food and agricultural products. (Zhejiang Council for the Promotion of International Trade)
III. Foreign Trade News
1.The EU adopted the 19th round of sanctions against Russia, which not only includes a ban on imports of Russian energy products such as liquefied natural gas, but also targets 45 entities suspected of helping Russia "evade sanctions", including 12 Chinese enterprises, involving four Chinese oil companies. (Legal Affairs Department of Jiangsu Council for the Promotion of International Trade)
2.Turkey suddenly imposed new restrictions: new restrictions on some imported goods from certain retail e-commerce platforms. The import of high-risk footwear, toys and leather products into Turkey via mail or express delivery using the "simplified customs declaration" method has been prohibited. (Focus Vision)
3.Policy trend of strengthened US-Vietnam cooperation on export controls: In recent years, Vietnam has attracted a large amount of investment in electronics and chip packaging and testing, becoming a new node in the "de-China" layout of US, Japanese and Taiwanese enterprises. The US is incorporating Vietnam into the peripheral control area under its "friend-shoring" system. (Export Control Compliance Research)
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